Remember, as with any natural product, a little extra care will go a long way in maintaining a high quality latex mattress. Let's start with the latex itself. Most importantly NEVER expose natural latex, without a cover, to direct sunlight. If you left just the latex itself outside in direct sun, it would begin to dry out and crumble in just a few days. Also, DO NOT use a heating blanket on a latex mattress, as the trapped heat over the latex will eventually cause it to dry out and begin to breakdown. To a lesser degree, try and position a natural latex mattress away from external heat source, particularly radiators or similar wall heaters. It is not necessary to rotate or flip latex, body impressions are unusual in high quality latex, even over long warranty periods.
Care of an organic cover is equally important. These covers will use a natural wool batting, such as Eco Wool, which provides the necessary barrier to the 90 second open flame test, mandated by the 2007 fire codes for mattresses. The batting is then quilted to the organic cotton cover material. Organic covers, manufactured in this style, CANNOT be washed. Some natural latex mattress manufacturers aid the cleaning process by designing covers that will zip off on all four sides. Fortunately, natural wool responds very well when hung outdoors to refresh itself. This would also be the time to spot clean your mattress cover with a mild natural cleaner. Another possibility is a natural dry cleaner, using a healthier process than the harsh chemicals used in traditional dry cleaning. Best practice, air the cover out and spot clean, if necessary.
Using these simple guidelines will protect your investment in a natural latex mattress, and assure that it will give you a long a useful life. Here's a great testimonial that provides a real indication of the life expectancy of high quality all natural latex.